Peter is a 4x founder, operator , startup strategist with 18+ years building and scaling real businesses from the ground up. He’s advised 500+ founders and helped clients raise over $2B through 135 Madison. After building, exiting, and dissecting hundreds of startups, Peter created Startup Anatomy to break down what actually works. You can find him in the Bay Area's Marin County with his family and two King Chales running around.